As the product is imported from India, the packaging was inspired by symbols in a dream, representing the dreamer’s search for completeness and self-unity; a mandala. Simplification, originality, and dynamic personality was the strategy in creating a brand system, allowing a one of a kind mask for each product.
Both desktop and mobile online experiences were designed with a reality and boldness in mind. Each product page features the product packaging at the centre of the viewers attention, aiming for a striking and unique atmosphere. Products are also marketed and sold on social media such as the Instagram shop and others.
The goal of the project was to deliver a feeling of a calm and tranquil ambiance. It’s why the colour black is used widely across the brand, as it creates a sense of mystery, intimacy and sophistication.
