Throughout recent years, Mona has developed into a reputable brand herself, however lacking a quality visual identity. The core mission for this project, was to deliver an overall ecosystem where clients feel happy, strong, beautiful, confident, loving, honest, brave, dreaming, free, grateful, talented, thoughtful, smart, and mainly themselves.
At its core, we developed a drastic visual overhaul with a new brand identity, website, product packaging as well as a whole online coaching experience, that allowed new clients to not only book therapy sessions but take their therapy exercises and lessons home. It granted Mona to grow her clientele, help more people and expand her reach organically, without needing to overwork or burn out.
Mona is an author of sixty-six unique fractal therapy cards, that reveal the secret of epigenetics; the study of how one’s behaviour and environment can change how one’s genes work. It is interconnected throughout her entire brand, from the logo, packaging as well as most of her products. Examples can be seen in her Fractal Meditations, Secret of Epigen, essential oils and her main coaching program, Route 66.